Research

Research for my Advertorial: Show 5 sources i used to conclude your research.

what they think/ what I think? (content sources)

• “I feel like it should be a dream project for anybody who is into video games!” he says. “The fact that we can collaborate with all these different people and characters and meld that all together without any inconsistencies is something I am very proud of.” Masahiro Sakurai

• I think smash bros (Ultimate) is a shining example of how to revive old game characters while keeping a modern feel, this is great for nostalgia and older fans of games as you can play as your favourite character thats why I love the amount of collaboration from all these different games/franchises it makes the game so entertaining and unpredictable, especially with the evolution through the smash games.

• Super Smash Bros. Ultimate (2018)
• Super Smash Bros. for Nintendo 3DS and Wii U (2014)
• Super Smash Bros. Brawl (2008)
• Super Smash Bros. Melee (2001)
• Super Smash Bros.(1999)

Demographic : The demographic of my advertorial

Age range/Target audience 13+ to 33

Gender: Men the majority of the gender for my viral video is majority male orientated 

ethnicity/race: white American

America 

The reason for this is that the majority of tournaments and events take place in America with the players participating in the tournaments mostly being from the USA, while being mostly white and towards their late 20's early 30's this is an estimate as I don't know the ages of these competitors as these tournaments are usually on a very large scale.



Viral video demographic definition: Viral video demographic is the target audience that the video is intended for thus the reason its become viral.



 Use primary and secondary sources of research.

Primary: Interview, focus groups

I'm going to interview fellow smash players

Secondary: Web, Youtube, Books/magazine
https://www.smashbros.com/en_US/fighter/series.html - Leads to nintendo's official website about ultimate giving the most in-depth look at everything ultimate has to offer. 
https://kuroganehammer.com/Ultimate/Weight Before i located the companion app this is what i used to organise and figure out the weight list of all the characters from heaviest to lightest.

Super smash bros companion app - an app available on IOS and Android, giving you a heavily detailed insight to the characters in the game, as well as items and what each item does. 

                                     

Research for my Viral video: The Sources of research i used for my advertorial 

Use primary and secondary sources.



Primary: Interview, focus groups: the source author is me/who I interview and their opinion on SSBU is a positive one due to being players of the game/ wanting to compete competitively, these interviews will be describing the game and its aspects so will be a big part of my viral video

My 2 Interviews i conducted explored the game in a more personal way from a players perspective, describing the game features from modes you can play, to characters, styles and strategies as well as changs from the previous installments to the current version.
Compared to my idea of what i originally wanted to explore in referance to SSBU was shorter and less in-depth than i would've liked due to time constraints and the fact the video ad length was also limited. 

When it came to feedback about my interviews this is what i was told:

1. The gain was too high
2. You could slightly hear an air conditioning unit in the background
3. There was no banner with interviewee's names 
4. No music

To fix no.1&2 on my feedback list i went on indesign and edited the gain by clicking on the soundwave and then clicking  on gain and increasing or decreasing the gain till the people were heard better.

To fix no.3 as i was restricted on time i got each interviwer behind the camera to introduce the person on screen.
To fix no.4 i went and got an copyright free track of the ultimate theme music playing it in the background but making sure it was quieter than the person speaking


Secondary: Web, Youtube, Books/magazine
https://www.smashbros.com/en_US/fighter/series.html 
https://kuroganehammer.com/Ultimate/Weight

Super smash bros companion app

How my secondary sources ontributed to a better understanfing of my product The 2 websites and the app compile into both my advertorial and my viral video as each source contains stats about the character, movesets, franchises they're from as well as their alternate colours and skins.

Also included is the multitude of stages and music tracks included in the game. 


So I'm given all the information I need to compile my advertorial while creating am effective viral video suited to my viral video demographic.

They ways i will use these sources is to mould my DPS and interview questions to a person with knowledge of the game as this is necessary so my advertorial is successful in attracting its target demographic.

All of these sources with my knowledge of the game means there's nothing i dont know about ultimate.

There is 4 types of media that fit into the sections broadcast, corporate and youtube.

• Print Media (Newspapers, Magazines) This is Corporate media
• Broadcast Media (TV, Radio) This is Broadcast media
• Outdoor or Out of Home (OOH) Media.(Billboards, signs, posters) This is out of home media
• Internet.

Below is the typical amount of viewers each type of media is expected to get:

Broadcast - Millions of viewers
Corporate - Thousands of viewers
Youtube - Hundreds of viewers

Description	Age SSBU is marketed at younger and has simpler needs	middle age most likely to stream on twitch or youtube, sometimes go to local events or tournaments	Has ability to travel to more tournament events and buy advanced equipment/ DLC updates and packs
Age Range	11-15	16 - 25	35+
What’s Most Important to Them?	Fun gameplay, ability to play with friends, easy to learn controls	Testing the modes, competitions, P vs P (Player vs player), streaming	tournaments, high skill cap, updates
How to Market to Them?	Bright, flashy ads, with alot of fast tempo music Youtube	tournament ads, update adverts TV, Youtube, social media	billboards TV ads, flyers
Nationality	british/American		british/American